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A Mark Cuban Company

  • June 1, 2018

Framebridge: Online Innovation At Its Best

Framebridge exemplifies what is possible when brands eliminate the middleman and pass the value on to consumers, in both higher quality and lower prices.

Framebridge’s tagline is “True custom framing at a third of the price,” and they absolutely deliver on that promise.

After the sticker shock of a $1,600 custom framing bill for four simple posters, Susan Tynan decided to create a company that eliminated the middleman and the unnecessarily expensive markup. “Why is it such a hassle to frame things we love? What would you display if framing were easy and affordable?” she writes on her company’s About page. “I started Framebridge, which blends ecommerce, logistics, and an intense focus on the customer experience, to make custom framing easy on you and your wallet.”

How exactly do they eliminate the middleman? Simple. “We own the entire process, operating two large production facilities in Maryland and Kentucky full of expert framers and designers,” Tynan continues on their About page. “Our mission is to make it easy for you to tell your story by framing the things you love. We hope you have a home or office that is personal to you and reflects the things that make you happy.”

Not only has Framebridge eliminated the middleman by consolidating the process and shipping directly to consumers, but their mission and core values are exceptional (https://www.framebridge.com/about/our-values), and it’s no surprise that they’ve attracted a loyal following of over 100,000 people on Instagram, 75,000 on Facebook, and a few thousand more on Pinterest.

For pictures and prints of your own, you can upload picture digitally and receive framed photo in 4-12 business days (3 days with expedited shipping option), or mail in picture for a 5 to 20 business day turnaround. Shipping is free, except for expedited shipping option, which normally ranges from $15 to $40.

Don’t have pictures of your own? Or looking for new art from talented artists? No problem. There’s a featured artists page (https://www.framebridge.com/lp/featured-artists) with framed art that is both impressive and affordable!

When it comes to interacting with products before you buy them, Framebridge has one of the best digital showrooms we’ve ever seen! You can upload your photos directly from Instagram or digital files, and quickly see them in a variety of frames and matting options. We tested out this feature using Instagram, and in a matter of seconds, our photo was loaded up and shown in 40 or 50 different stylish frames!

Even if you don’t utilize their handy digital upload page, their very helpful page at https://www.framebridge.com/frames allows you to see frames with example art included within them, so you can visualize how each frame looks with different colors and prints. Additionally, their high-quality product photography makes for a very reassuring and detailed look at each frame, from multiple angles (example: https://www.framebridge.com/frames/sonoma-medium-wood-frame).

Their blog and “inspiration” section has some helpful ideas and advice on how to design a gallery wall, arrange art by mood, decorate an entry or guest room, and much more content related to classy photography and art display. The “love stories” section has some very creative ideas that could inspire a memorable Valentine’s Day or wedding gift.

Overall, this is an amazing brand with quality products at a low price. This exemplifies what is possible when brands eliminate the middleman and pass the value on to consumers, in both higher quality and lower prices. Framebridge is a No Middleman favorite!