Women's Lingerie & Underwear Direct to Consumer

Victoria’s Secret is a direct to consumer lingerie, womenswear, and beauty products brand. Founded in 1977, they’ve proven to be be a long-standing leader in their category, and they’ve grown into more than one thousand company-owned stores worldwide. The popular brand has a staggering 61 million followers on Instagram, which is the most we’ve seen...

Torrid is a direct to consumer plus size clothing company known for their comfortable, perfect-fitting styles that enhance women’s figure and self-expression. This No Middleman Favorite provides clothing for sizes 10-30 and delivers an outfit for any type of occasion. On top of their cute clothing, they also offer accessories and shoes to complete the...

Me Undies (or MeUndies) is a popular direct to consumer underwear brand that provides value by being completely vertically integrated from manufacturing to shipping. Based in Los Angeles, the brand focuses on “softer than soft” undies at value pricing, and further savings can be had through their membership program (on the day of our review,men’s...

ThirdLove is a direct to consumer bras brand that invented sizes for bras in half-cup sizes, to better serve the 50% of women who don’t measure exactly with a traditional cup size. The ThirdLove shopping experience begins with a helpful “find your fit” tool, and then offers the ability to filter all products by your...

Adore Me is a direct to consumer lingerie brand headquartered in New York City, where they have a showroom. In addition to lingerie, this direct to consumer leader sells bras, panties, swimwear, and sleepwear. On their Facebook page, Adore Me summarizes their product and mission: Adore Me lingerie empowers women to embrace their uniqueness. Our lingerie...

Harper Wilde is a direct to consumer bra brand that specializes in bringing back the simplicity in bra shopping. It all began when the two founders realized that bra shopping was complicated with factors that made it difficult for women to find their ideal, dependable bra. The popular brand offers bras in 4 different colors...

Shefit is a direct to consumer sports bra brand. They offer 3 different styles that vary depending on level of support (maximum, high and low impact). These sports bras are fully adjustable, so they give you the best fit and all-around comfort in any situation! A Shark Tank alumnus, this No Middleman favorite has a...

EBY is a direct to consumer seamless underwear subscription service. Actresses Sofia Vergara and Renata Black founded EBY, which gives members the option of receiving box deliveries monthly or quarterly. This No Middleman favorite offers a variety of styles and sizes for every woman to feel great and empowered. Their Facebook About page describes their...

Zara is a direct to consumer fashion brand, providing premium, value-priced clothing for men, women, and youth. This popular brand has one of the largest Facebook followings we’ve seen to date, approaching 30 million likes! Zara is part of the Inditex family, a worldwide powerhouse with 8 brands and nearly 7,500 stores at the time of...

Fashion Nova is a wildly popular direct to consumer brand with a wide range of trendy, low-priced clothing for women and men. There are currently five Fashion Nova stores in Los Angeles, as of the time of our review. This No Middleman favorite offers free shipping on orders over $75. Clothes can be returned via...

Everlane is a direct to consumer clothing brand headquartered in San Francisco, with two retail outlets that are company-owned (one in SF, and one in New York City). This No Middleman favorite is a long-time leader in the direct to consumer revolution! Selling premium-quality clothing and accessories at value pricing, Everlane is committed to full...

Gymshark is a direct to consumer fitness apparel and accessories brand based in the UK. This popular brand began in a garage and quickly became one of the biggest names in fitness clothing, with a huge social media following—3 million Instagram followers, as of the day of our review! The Gymshark vision is to “create...

Soma has reinvented intimate wear for all women by creating comfortable undergarments for the everyday woman. They started with a focus on seamless underwear and bras and have expanded into sleepwear and athleticwear. To Soma, each body is unique and deserves properly fitted undergarments. This direct-to-consumer brand sells directly on their website or in-person at...

Pact is a direct to consumer brand that sources 100% organic cotton to bring customers quality apparel at an affordable price. Their products have everyone in mind, with apparel suited for men, women, kids and even babies! All of their clothing is free of toxic dyes and pesticides, providing only the best and cleanest materials....

ELOQUII clothing is a direct to consumer women’s plus size fashion brand with six retail locations in Chicago, Detroit, Houston, Miami, and Pentagon City, Virginia. Their mission is well-stated on their About page: Together we are sparking a fashion revolution that is changing the way women shop—and the fashion industry at large. Because like you,...

LIVELY is a direct to consumer bras and underwear brand that combines the “best elements of high-style and comfort” from lingerie, activewear, and swimwear. The New-York-based brand owns their own factory and is establishing an entirely new category of lingerie called “Leisurée.”

GRANA clothing is a direct to consumer fashion brand that has reduced middlemen by distributing directly from Hong Kong, for a publicized markup of 2-3x (compared to traditional 6-8x markup). They offer a wide range of men’s and women’s clothing.

Naja is a maker of direct to consumer premium lingerie, panties, and bras. On their popular social media pages, they define themselves as the “eco-friendly, socially-conscious lingerie brand for women with adventure and consciousness in their hearts.” Co-founded by actress Gina Rodriguez, the brand helps mothers in Colombia by teaching them to sew and employing...