Women's Activewear

Gymshark is a direct to consumer fitness apparel and accessories brand based in the UK. This popular brand began in a garage and quickly became one of the biggest names in fitness clothing, with a huge social media following—3 million Instagram followers, as of the day of our review! The Gymshark vision is to “create...

Fabletics is a direct to consumer athletic apparel brand and currently part of the JustFab family of brands. Co-founded by Kate Hudson, this popular brand has millions of social media fans and followers, and has expanded their presence offline with 31 retail locations (and growing). Fabletics is focused on stylish, high-quality athletic apparel and accessories...

Outdoor Voices is an Austin-based brand with direct to consumer activewear for men and women. This DTC leader sells clothing as “technical apparel for recreation,” with interchangeable layers made for all seasons and activities. Outdoor Voices offers an in-store experience through their own retail stores in Austin and seven other cities (as of our review...

American Giant is a direct to consumer clothing brand delivering American-made men’s and women’s clothing at a fair price, passing through fair wages to workers in their six American factories.

Ellie is a direct to consumer women’s activewear subscription service. For only $39.95 (on the day of our review), subscribers get one of Ellie’s 3-piece activewear outfits, “perfectly crafted for namaslaying, pedaling, or Netflix-binging.” We love their style and their clean, easy-to-use website shopping experience. There’s no devil in the details of the Ellie activewear...

Active Faith is a direct to consumer premium sports apparel brand with a focus on Christian faith and messages. Their brand aims to help people “not only be active physically, but active in their faith,” according to their About page. They offer a wide range of sports apparel and activewear for men, women, and youth.

UNIQLO is a direct to consumer clothing brand inspired by the values of Japanese culture, delivering apparel that exceeds customer expectations, with a combination high quality and low prices. Founded in 1984, UNIQLO has grown into retail stores in 14 different states in the US, and many other locations worldwide. Their retail locations offer an...

Zara is a direct to consumer fashion brand, providing premium, value-priced clothing for men, women, and youth. This popular brand has one of the largest Facebook followings we’ve seen to date, approaching 30 million likes! Zara is part of the Inditex family, a worldwide powerhouse with 8 brands and nearly 7,500 stores at the time of...

Poshmark is a direct to consumer resale clothing app and website that’s skyrocketed to popularity, in large part due to its super-simple (and fast) process of selling fashion items through their app and website. The ” largest social marketplace for fashion” has a straightforward fee structure: it’s free to list, and upon a sale, you’ll...

Victoria’s Secret is a direct to consumer lingerie, womenswear, and beauty products brand. Founded in 1977, they’ve proven to be be a long-standing leader in their category, and they’ve grown into more than one thousand company-owned stores worldwide. The popular brand has a staggering 61 million followers on Instagram, which is the most we’ve seen...

boohoo—whose brand name is intentionally not capitalized—is a direct to consumer young adult fashion brand. They’re the flagship company in a family of value-focused clothing & accessory brands targeting teenagers and young adults aged 13-30. The popular brand began in Manchester, England in 2006, and has grown internationally, with over five million customers (according to their...

Fashion Nova is a wildly popular direct to consumer brand with a wide range of trendy, low-priced clothing for women and men. There are currently five Fashion Nova stores in Los Angeles, as of the time of our review. This No Middleman favorite offers free shipping on orders over $75. Clothes can be returned via...

Dolls Kill is a direct to consumer clothing brand that pushes the boundaries of the ordinary in their fashion-forward clothing. This company was built on the principles of self-expression and encouraging those who dare to be different! This brand takes an innovative approach using six dolls, each of which represents a different style and browsing...

ThredUp resale clothing is one of our favorite direct to consumer clothing marketplaces for gently worn women’s and kids’ clothing. We consider this both a valuable service for selling (or swapping) your old items, as well as a cost-reducing online retailer. The selling service: just stuff your unwanted clothes into their easy-to-use Clean Out Bag,...

Torrid is a direct to consumer plus size clothing company known for their comfortable, perfect-fitting styles that enhance women’s figure and self-expression. This No Middleman Favorite provides clothing for sizes 10-30 and delivers an outfit for any type of occasion. On top of their cute clothing, they also offer accessories and shoes to complete the...

Adore Me is a direct to consumer lingerie brand headquartered in New York City, where they have a showroom. In addition to lingerie, this direct to consumer leader sells bras, panties, swimwear, and sleepwear. On their Facebook page, Adore Me summarizes their product and mission: Adore Me lingerie empowers women to embrace their uniqueness. Our lingerie...

Pact is a direct to consumer brand that sources 100% organic cotton to bring customers quality apparel at an affordable price. Their products have everyone in mind, with apparel suited for men, women, kids and even babies! All of their clothing is free of toxic dyes and pesticides, providing only the best and cleanest materials....

ELOQUII clothing is a direct to consumer women’s plus size fashion brand with six retail locations in Chicago, Detroit, Houston, Miami, and Pentagon City, Virginia. Their mission is well-stated on their About page: Together we are sparking a fashion revolution that is changing the way women shop—and the fashion industry at large. Because like you,...

Le Tote is a direct to consumer women’s clothing subscription service. Their maternity clothing subscription is $79/month and is a popular focus for the brand, but they’ve got much more than that! Their classic tote covers non-maternity clothing for women, and it’s conveniently grouped by themes: Casual, Athleisure, Event, Business Casual, Professional, and Going Out....

GRANA clothing is a direct to consumer fashion brand that has reduced middlemen by distributing directly from Hong Kong, for a publicized markup of 2-3x (compared to traditional 6-8x markup). They offer a wide range of men’s and women’s clothing.