Toys, Pets & Baby

Colugo strollers are from a direct to consumer brand that’s been called “the Warby Parker of strollers.” Colugo’s compact, lightweight stroller design makes it easy to fold and carry, which has helped fuel the brand’s fast success. They also offer an impressive 100-day return policy! Swappable, washable layers are another impressive design element of Colugo...

IKEA is a Sweden-based direct to consumer furniture and home furnishings brand with hundreds of company-owned stores across the world. IKEA has flexed its worldwide muscle to expand into many other categories, such as office furniture, food, electronics, lighting, mattresses, and much more. They’re one of the most popular brands in the No Middleman directory,...

Poshmark is a direct to consumer resale clothing app and website that’s skyrocketed to popularity, in large part due to its super-simple (and fast) process of selling fashion items through their app and website. The ” largest social marketplace for fashion” has a straightforward fee structure: it’s free to list, and upon a sale, you’ll...

ThredUp resale clothing is one of our favorite direct to consumer clothing marketplaces for gently worn women’s and kids’ clothing. We consider this both a valuable service for selling (or swapping) your old items, as well as a cost-reducing online retailer. The selling service: just stuff your unwanted clothes into their easy-to-use Clean Out Bag,...

Everything But The House brings extreme convenience for buyers and sellers in estate sales online, with a handy direct to consumer estate selling service. The buyer/bidder interface works just like a real auction—a countdown! Similar to the allure of Ebay, the bidding and countdown feature is both an opportunity to find unique items and great...

KiwiCo crates are direct to consumer educational projects designed by a team of “engineers, makers, educators, and rocket scientists” to inspire a love of learning in kids. There are projects for every age and interest, with 6 different age group sections for ages 1-16, and 1 age group section called Eureka for Ages 14 to...

Bitsbox coding for kids is one of the coolest direct to consumer ideas we’ve seen in the category of educational toys and educational subscription boxes. “We teach kids ages 6-12 to love coding by sending crazyfun app projects in the mail,” the brand writes on their Instagram page. Each month, your child will receive an...

Pact is a direct to consumer brand that sources 100% organic cotton to bring customers quality apparel at an affordable price. Their products have everyone in mind, with apparel suited for men, women, kids and even babies! All of their clothing is free of toxic dyes and pesticides, providing only the best and cleanest materials....

Bobbie is a direct-to-consumer brand creating quality infant formula. Through the creation of nutrient-forward formula recipes, Bobbie is bringing European-styled formula recipes to the United States. Their organic infant formula meets the U.S. FDA’s nutritional requirements. Bobbi’s limited product line and focus on online distribution make their formula affordable and accessible.  

PrettyLitter cat litter delivery is a direct to consumer service that delivers value to cat parents in multiple ways: time (and lifting energy) of going to retail pet stores for more kitty litter, the overall cost (add in your gas savings too!), and the potential avoidance of major health issues. Self-dubbed “The Revolutionary Health-Monitoring Cat...

Bump Boxes is a direct to consumer women’s pregnancy subscription box service. They carefully craft together the perfect mommy-to-be box of goodies for any stage of your pregnancy (and even after your little bundle of joy arrives too!) Bump Boxes offer a variety of different boxes tailored to your delivery date, with top-tier products free of...

Primary clothing is a direct to consumer kids clothing brand focused on logo-free, slogan-free designs to fashionably comply with school policies. The popular brand sells directly online and passes through value in the form of higher quality fabrics and low prices. On their FAQ page, Primary explains exactly why they’re a No Middleman favorite in...

Founded in October of 2016 by Randy Jimenez, Alex Douzet and Gabby Slome, Ollie is a venture-capital-backed disrupter in the dog food industry. The direct to consumer dog food brand offers meal delivery options ranging from $48 – $400/month, and the company delivers value through extreme transparency of their high-quality ingredients and recipes.

The Farmer’s Dog is a direct to consumer dog meals and nutrients brand that focuses on high-quality, human-grade ingredients. The company offers two ways to provide your dog with freshly cooked food: their custom-portioned meals created and frozen in their NYC kitchen, or a nutrient pack that can be added to do-it-yourself recipes provided on...

NomNomNow is a San-Francisco-based brand that delivers direct to consumer pet meals for dogs and cats. Meals are individually proportioned to meet the unique nutritional needs of your dog or cat, and delivered ready to serve with no preparation needed.

Yumi is a direct to consumer baby food brand that delivers fresh, organic, nutrient-dense food right to your front door. This company was built by two fathers who were passionate about sharing the beauty of food, to encourage adventurous eating during their early years! This No Middleman favorite offers 3 stages of baby food that...

TruDog is a direct to consumer pet supply brand covering all your pet needs, from top-tier dog food to supplements that keep your furry friend feeling fabulous! Named one of the fastest-growing companies by INC Magazine in 2018, TruDog is a fan favorite offering great prices on their wide selection of pet essentials. As of...

KitNipBox is a direct to consumer monthly cat subscription box with 2 different subscriptions: The Happy Kitty box for $19.99 (5 different goodies) and the multi-cat KitNipBox (7 different goodies). KitNipBox is every cat’s dream, with each box containing the high-quality cat toys, all-natural treats and other kitty essentials that will surely make your cat purrrrr...

Little Spoon baby food is a direct to consumer organic baby food and early childhood nutrition company that delivers customized meals for babies, with a special focus on the importance of healthy meals for optimal brain and health development in the first 1,000 days. Their nutrition plans result in 2 to 3 meals per day,...

The Freemie Breast Pump is designed to help women pump anywhere and at any time. This direct to consumer brand has transformed the traditional breast pump, by creating a mobile pumping system. Women no longer have to be tethered to a wall outlet or get undressed to pump. The Freemie Breast Pump is a sleek...