Sports & Recreation Direct to Consumer

Tower Made is a direct to consumer brand based in Southern California. They eat, drink, and sleep the beach lifestyle and have a vision for the future of beach lifestyle products. Tower Made focuses on the beach lifestyle niche and champion work/life balance with the 5-hour workday they invented. They were funded by billionaire Mark Cuban...

Everything But The House brings extreme convenience for buyers and sellers in estate sales online, with a handy direct to consumer estate selling service. The buyer/bidder interface works just like a real auction—a countdown! Similar to the allure of Ebay, the bidding and countdown feature is both an opportunity to find unique items and great...

Peloton is a direct to consumer brand that has injected new life into the experience of cycling for exercise. In addition to their immensely popular Peloton exercise bikes, the brand also offers a treadmill and a digital studio with over ten thousand boutique fitness classes available. Peloton is as much a media company as it...

RTIC Coolers is a direct to consumer coolers brand with high-performance products at a very low cost, compared to other premium cooler brands with traditional middlemen. On their FAQ page, RTIC has one of our favorite summaries of how they deliver more value through less middlemen: We are a direct to consumer retailer. By cutting...

Aaptiv is a comprehensive workout app that brings professional trainers directly to your earbuds! We absolutely love the workouts we’ve tried on the app. The variety of instructors, session lengths, difficulty, and music style are an incredible value for the money. For a low monthly price that’s less than the cost of one offline training...

ROKA wetsuits are performance-focused direct to consumer athletic wetsuits, and ROKA also offers athletic eyewear. Based in Austin, Texas, the brand’s wetsuits were targeted to triathletes and other athletes looking for the fastest wetsuit available. Their eyewear is similarly focused, but also extends into casual styles like aviators and classics.

Tonal is a direct to consumer fitness system that eliminates the middleman of gyms (and driving to them!) by bringing your gym and your live trainer to you. If you love brands like Peloton and Aaptiv (also No Middleman favorites), you’ll immediately get the value of Tonal’s home gym product and service. The amazing design,...

Store Your Board is a direct to consumer storage racks and bags brand that sells a wide variety of sporting goods accessories.  On their About page, the brand explains the many sports and uses covered by their products: “Be it surf, ski, SUP, bike or other boards and sports equipment, StoreYourBoard has a rack, storage...

Cairn is a direct to consumer outdoor subscription box that delivers a variety of camping, hiking, and outdoor gear on a monthly or quarterly basis. This No Middleman favorite helps outdoorsy consumers discover new products at a discount from retail prices. As of the day of our review, the monthly box with $50+ of goods...

Power Practical builds “light, power, and fire gadgets that make life more practical,” as described by the brand’s About page. Their products deliver the impressive combination of value we love most: extremely useful, high quality design, and rock-bottom pricing. Power Practical sells electric lighters, flashlights, led lights and rope lighting, battery packs, and more. They began...

TREW is a direct to consumer outdoor apparel (outerwear) brand headquartered in Portland, Oregon. TREW gear is advanced technical wear that merges technology with style. This forward-thinking brand specializes in direct to consumer ski apparel, snowboard apparel, hiking apparel, and several other recreational accessories. The flagship TREW gear retail store was launched in February 2017. The...

Active Faith is a direct to consumer premium sports apparel brand with a focus on Christian faith and messages. Their brand aims to help people “not only be active physically, but active in their faith,” according to their About page. They offer a wide range of sports apparel and activewear for men, women, and youth.

XTERRA triathalon wetsuits are made by a direct to consumer wetsuits company based in San Diego. Their premium wetsuits are made for triathlon athletes and performance-focused swimmers. XTERRA’s suits use a limestone-based rubber that lets in less water than traditional petroleum-based wetsuits, helping athletes move faster through the water. The brand also sells paddleboards, regular...

Moxi Skates is a direct to consumer roller skate brand whose goal is to share the love and fun of being a free spirit on wheels. The company was founded with hopes to take the classic roller skate look and revive it with a little spunk and pizzazz to really let people express their funky...

Revere nutrition supplements are a direct to consumer brand with “real, whole food ingredients to deliver better performance and better health”, according to the brand. Their primary ingredients include green tea, beet root, pomegranate, and vitamins B6/B12, with a caffeine-boosted lineup that’s free of gluten, dairy, soy, meat, and artificial sweeteners. Revere’s products are grouped...