Sports & Recreation Direct to Consumer

Peloton is a direct to consumer brand that has injected new life into the experience of cycling for exercise. In addition to their immensely popular Peloton exercise bikes, the brand also offers a treadmill and a digital studio with over ten thousand boutique fitness classes available. Peloton is as much a media company as it...

Everything But The House brings extreme convenience for buyers and sellers in estate sales online, with a handy direct to consumer estate selling service. The buyer/bidder interface works just like a real auction—a countdown! Similar to the allure of Ebay, the bidding and countdown feature is both an opportunity to find unique items and great...

Fabletics is a direct to consumer athletic apparel brand and currently part of the JustFab family of brands. Co-founded by Kate Hudson, this popular brand has millions of social media fans and followers, and has expanded their presence offline with 31 retail locations (and growing). Fabletics is focused on stylish, high-quality athletic apparel and accessories...

Outdoor Voices is an Austin-based brand with direct to consumer activewear for men and women. This DTC leader sells clothing as “technical apparel for recreation,” with interchangeable layers made for all seasons and activities. Outdoor Voices offers an in-store experience through their own retail stores in Austin and seven other cities (as of our review...

RTIC Coolers is a direct to consumer coolers brand with high-performance products at a very low cost, compared to other premium cooler brands with traditional middlemen. On their FAQ page, RTIC has one of our favorite summaries of how they deliver more value through less middlemen: We are a direct to consumer retailer. By cutting...

Aaptiv is a comprehensive workout app that brings professional trainers directly to your earbuds! We absolutely love the workouts we’ve tried on the app. The variety of instructors, session lengths, difficulty, and music style are an incredible value for the money. For a low monthly price that’s less than the cost of one offline training...

Rep Fitness is a direct to consumer gym equipment brand. Founded by 2 fitness enthusiasts, Rep Fitness enables you to build your own dream home gym, and know that you’re getting the best value for high-quality equipment. This No Middleman favorite delivers value by eliminating the cost and time of heading to a gym, with...

ROKA wetsuits are performance-focused direct to consumer athletic wetsuits, and ROKA also offers athletic eyewear. Based in Austin, Texas, the brand’s wetsuits were targeted to triathletes and other athletes looking for the fastest wetsuit available. Their eyewear is similarly focused, but also extends into casual styles like aviators and classics.

Tonal is a direct to consumer fitness system that eliminates the middleman of gyms (and driving to them!) by bringing your gym and your live trainer to you. If you love brands like Peloton and Aaptiv (also No Middleman favorites), you’ll immediately get the value of Tonal’s home gym product and service. The amazing design,...

Store Your Board is a direct to consumer storage racks and bags brand that sells a wide variety of sporting goods accessories.  On their About page, the brand explains the many sports and uses covered by their products: “Be it surf, ski, SUP, bike or other boards and sports equipment, StoreYourBoard has a rack, storage...

Cairn is a direct to consumer outdoor subscription box that delivers a variety of camping, hiking, and outdoor gear on a monthly or quarterly basis. This No Middleman favorite helps outdoorsy consumers discover new products at a discount from retail prices. As of the day of our review, the monthly box with $50+ of goods...

Power Practical builds “light, power, and fire gadgets that make life more practical,” as described by the brand’s About page. Their products deliver the impressive combination of value we love most: extremely useful, high quality design, and rock-bottom pricing. Power Practical sells electric lighters, flashlights, led lights and rope lighting, battery packs, and more. They began...

TREW is a direct to consumer outdoor apparel (outerwear) brand headquartered in Portland, Oregon. TREW gear is advanced technical wear that merges technology with style. This forward-thinking brand specializes in direct to consumer ski apparel, snowboard apparel, hiking apparel, and several other recreational accessories. The flagship TREW gear retail store was launched in February 2017. The...

Active Faith is a direct to consumer premium sports apparel brand with a focus on Christian faith and messages. Their brand aims to help people “not only be active physically, but active in their faith,” according to their About page. They offer a wide range of sports apparel and activewear for men, women, and youth.

XTERRA triathalon wetsuits are made by a direct to consumer wetsuits company based in San Diego. Their premium wetsuits are made for triathlon athletes and performance-focused swimmers. XTERRA’s suits use a limestone-based rubber that lets in less water than traditional petroleum-based wetsuits, helping athletes move faster through the water. The brand also sells paddleboards, regular...

Degree 33 Surfboards is a direct to consumer surfboard brand that began in a one-bedroom apartment in 2006, with the simple goal to make some side money selling boards on Craigslist. The brand took off when when they found a real demand for carefully-crafted boards online, and teamed up with a professional surfboard shaper to...

Tower Beach Club is a direct to consumer brand based in Southern California. They eat, drink, and sleep the beach lifestyle and have a vision for the future of beach lifestyle products. Tower Beach Club focuses on the beach lifestyle niche and champion work/life balance with the 5-hour workday they invented. They were funded by billionaire...