Recreational Gear

Store Your Board is a direct to consumer storage racks and bags brand that sells a wide variety of sporting goods accessories.  On their About page, the brand explains the many sports and uses covered by their products: “Be it surf, ski, SUP, bike or other boards and sports equipment, StoreYourBoard has a rack, storage...

Cairn is a direct to consumer outdoor subscription box that delivers a variety of camping, hiking, and outdoor gear on a monthly or quarterly basis. This No Middleman favorite helps outdoorsy consumers discover new products at a discount from retail prices. As of the day of our review, the monthly box with $50+ of goods...

TREW is a direct to consumer outdoor apparel (outerwear) brand headquartered in Portland, Oregon. TREW gear is advanced technical wear that merges technology with style. This forward-thinking brand specializes in direct to consumer ski apparel, snowboard apparel, hiking apparel, and several other recreational accessories. The flagship TREW gear retail store was launched in February 2017. The...

Active Faith is a direct to consumer premium sports apparel brand with a focus on Christian faith and messages. Their brand aims to help people “not only be active physically, but active in their faith,” according to their About page. They offer a wide range of sports apparel and activewear for men, women, and youth.

IKEA is a Sweden-based direct to consumer furniture and home furnishings brand with hundreds of company-owned stores across the world. IKEA has flexed its worldwide muscle to expand into many other categories, such as office furniture, food, electronics, lighting, mattresses, and much more. They’re one of the most popular brands in the No Middleman directory,...

Peloton is a direct to consumer brand that has injected new life into the experience of cycling for exercise. In addition to their immensely popular Peloton exercise bikes, the brand also offers a treadmill and a digital studio with over ten thousand boutique fitness classes available. Peloton is as much a media company as it...

Everything But The House brings extreme convenience for buyers and sellers in estate sales online, with a handy direct to consumer estate selling service. The buyer/bidder interface works just like a real auction—a countdown! Similar to the allure of Ebay, the bidding and countdown feature is both an opportunity to find unique items and great...

Bespoke Post is a direct to consumer “Modern Men’s Club” with monthly boxes of goods and guidance for men. Each month offers a variety of themed products (completely customizable online) ranging from shaving gear to home bar essentials. Another great perk with their subscription boxes are the deals you’ll get on their standalone products! As...

RTIC Coolers is a direct to consumer coolers brand with high-performance products at a very low cost, compared to other premium cooler brands with traditional middlemen. On their FAQ page, RTIC has one of our favorite summaries of how they deliver more value through less middlemen: We are a direct to consumer retailer. By cutting...

Rad Power Bikes is a direct to consumer premium electric bikes and parts manufacturer based in Seattle, where they also have a public showroom. Their online platform connects riders directly with bikes, replacement parts, and accessories.

Priority Bicycles is a direct to consumer commuter bike brand that delivers premium bikes at a reasonable price. Founded in 2014 and funded with $565,000 from a very successful Kickstarter campaign, the brand sells lightweight, rust-proof commuter bikes. Their bikes could also be called “street cruisers” for being a mix of road bike and beach...

Solé Bicycles is a direct to consumer bicycle brand based in Venice Beach, California. Founded in 2009 to create a quality cruiser bike at the lowest price point possible, the brand now offers six styles of bicycles and a wide range of bike accessories. This popular bike brand has a hip, beachy energy and delivers quality...

Power Practical builds “light, power, and fire gadgets that make life more practical,” as described by the brand’s About page. Their products deliver the impressive combination of value we love most: extremely useful, high quality design, and rock-bottom pricing. Power Practical sells electric lighters, flashlights, led lights and rope lighting, battery packs, and more. They began...

Degree 33 Surfboards is a direct to consumer surfboard brand that began in a one-bedroom apartment in 2006, with the simple goal to make some side money selling boards on Craigslist. The brand took off when when they found a real demand for carefully-crafted boards online, and teamed up with a professional surfboard shaper to...

Headhunter Suncare offers performance sun protection products directly to consumers through its website. The brand began when founders Doug & Drew Littlemore set out to develop a product that would be effective and lasting for surfers. The proprietary “Heavy Water Technology” of Headhunter sunscreen enables the product to stay on until it is intentionally washed off. Their technology...

XTERRA Surf is a San-Diego-based brand that sells direct to consumer wetsuits and surfboards, along with other surfing supplies. Their wetsuits start as low as $100 and are made in several sizes for men, women, and youth. XTERRA also offers a premium wetsuit brand for triathletes, and an inflatable paddle board brand for SUP enthusiasts.