Optical

Zenni Optical is a leading direct to consumer low-cost prescription glasses brand with over 2,500 styles of eyeglasses and sunglasses starting as low as $6.95. Price shoppers will especially appreciate this comparison graphic made by the brand in 2018, to compare prices against other six other leading brands. The factory-direct brand has been cutting out the...

EyeBuyDirect is a direct to consumer eyewear brand specializing in extremely low-priced eyewear for men, women, and children. Headquartered in Austin, Texas, this low cost leader has no retail presence and is laser-focused on maintaining their jaw-dropping prices on stylish frames and lenses. With a handy website tool that allows you to see exactly how the...

Hubble is a direct to consumer contact lens brand founded in 2016. Through a monthly subscription, consumers receive Hubble’s contact lenses, which are positioned as high quality for a fair price. When it comes to the first box of contact lenses, Hubble is the absolute No Middleman low cost leader—the first box of contacts is...

Felix Gray glasses are designed to reduce glare and the intake of “blue light” from screens. This popular direct to consumer brand offers both eyeglasses and sunglasses, starting at $95. Felix Gray glasses are available with non-prescription or prescription lenses. On the Felix Gray help page, the brand writes: Our virtually clear lenses will not...

OptiContacts.com is a direct to consumer contact lens and eyeglass company. They provide high quality contact lenses and glasses for a very low cost. An industry leader since 2004 with over 20 million lenses sold, OptiContacts has an excellent history and reputation. Shipping is free for all orders over $129.00 and is fast (1-6 days)....

Waldo is a direct to consumer company that offers daily contact lenses at a great price. Their high-quality lenses and smooth online shopping experience delivers your lenses to your doorstep each month. Waldo has registered opticians in–house, along with a customer service team to answer questions and make the purchasing process easy! Waldo offers a...

Sight Supply contact lenses are a direct to consumer brand offering daily contact lenses for $36/month. Currently, the brand carries only soft spherical lenses, so if you have toric or multifocal lenses, your only option is their waiting list in the lower corner of the Sight Supply home page.

Warby Parker is a popular direct to consumer eyewear brand founded in 2010, with the mission to “offer designer eyewear at a revolutionary price while leading the way for socially conscious businesses.” This premium-quality eyewear brand designs their frames in-house and only sells their glasses online and in the retail locations they own. As of...

Lens.com is one of the most seasoned brands in the No Middleman directory, with its origins dating back to 1995. This No Middleman favorite is an original direct to consumer leader! This direct to consumer contact lens maker offers low costs and maximum convenience, and can even generate a prescription for you using an online test...

SmartBuyGlasses is a direct to consumer eyewear and contact lenses brand founded by young professionals determined to bring great prices and a seamless purchasing experience for prescription lenses, designer eyewear and contact lenses. This No Middleman favorite is an e-commerce leader shipping to 20 countries worldwide, and has a growing physical retail store presence. They have partnerships with...

Prive Revaux is a direct to consumer sunglasses brand bringing together premium quality and affordable pricing. They have teamed up with celebrity visionaries like Jamie Foxx and Ashley Benson to offer over 100 trendy frames with polarized lenses for only $29.95 (as of the date of our review). Prive Revaux sunglasses are 100% scratch resistant,...

Simple Contacts is a direct to consumer prescription contact lenses brand focused on being the “most convenient way to renew your contact lens prescription and reorder your contacts from anywhere, in minutes.” Using their handy online vision test, consumers can assess their need for contacts and order directly (if you’re in one of the states...