Mattresses

Casper is a leading direct to consumer mattress brand headquartered in New York City. They launched in 2014 with five founders who were focused on changing the pricing and shopping experience surrounding mattresses. The company created one mattress at an affordable price, with free delivery and a 100-day trial, and generated sales of $1 million...

Tuft & Needle is a direct to consumer mattress brand that delivers both lower prices and higher quality. This popular brand offers 2-layer and 3-layer memory foam mattresses at affordable price points of $325 – $1050, with a 100-day trial program and free shipping. Based in Phoenix, Arizona, Tuft & Needle has several retail locations...

Based in Virginia Beach, Leesa is a direct to consumer mattress maker quickly growing into a dominant brand.  Founded in 2014, the mission-driven B-corp company could drive as much $200 million in revenue in 2018, with two models of mattresses and several sleep-related products like frames and bedding. Recently backed with $30 million in outside...

Nectar Sleep is a direct to consumer sleeping essentials brand most noted for their famous Nectar mattress. The mattress features quilted gel memory foam, a cooling cover, adaptive memory foam and a breathable base layer. Nectar also offers mattress frames, headboards, foundations, sheets and pillows. This No Middleman favorite is backed by a 365-day home...

Helix is a direct to consumer custom mattress brand launched in August of 2015. Using a unique algorithm and online sleep quiz, the brand delivers a customized mattress for all customers. The three founders, who met in the Wharton MBA program, built an algorithm that customizes each mattress for each consumer’s unique sleeping needs. Their...

EightSleep is a direct to consumer sleep brand with cutting-edge products to improve sleep. Their most notable invention is the Pod, which is a smart mattress that tracks your sleeping patterns, controls temperatures, and synchronizes with your wake-up alarm. EightSleep was named one of the Most Innovative Companies of 2018 by Fast Company magazine. Shipping...

The Allswell mattress is a low cost leader, and the centerpiece of Allswell Home, a direct to consumer mattress brand acquired by Walmart in 2018. With incredible price points (beginning at $245 on the day of our review),  Allswell is the lowest-priced mattress among No Middleman brands in the direct to consumer mattress category. The...

Saatva is a direct to consumer luxury mattress brand focused on providing premium mattresses at much lower prices than traditional retail. Founded in 2010 by Ron Rudzin and Ricky Joshi, the Saatva mattress company is based in Westport, Connecticut and offers three premium mattresses and one adjustable bed frame. Saatva’s key differentiators are complete white-glove...

Hyphen is a new direct to consumer boxed mattress brand owned by a seasoned mattress brand: Diamond Mattress. With complete vertical integration–Hyphen and Diamond own their factory–this direct to consumer mattress maker is able to offer low pricing for quality mattresses. Hyphen currently has one type of mattress that is 10 inches thick and offers...

IKEA is a Sweden-based direct to consumer furniture and home furnishings brand with hundreds of company-owned stores across the world. IKEA has flexed its worldwide muscle to expand into many other categories, such as office furniture, food, electronics, lighting, mattresses, and much more. They’re one of the most popular brands in the No Middleman directory,...