Mattresses & Bedding

Casper is a leading direct to consumer mattress brand headquartered in New York City. They launched in 2014 with five founders who were focused on changing the pricing and shopping experience surrounding mattresses. The company created one mattress at an affordable price, with free delivery and a 100-day trial, and generated sales of $1 million...

Tuft & Needle is a direct to consumer mattress brand that delivers both lower prices and higher quality. This popular brand offers 2-layer and 3-layer memory foam mattresses at affordable price points of $325 – $1050, with a 100-day trial program and free shipping. Based in Phoenix, Arizona, Tuft & Needle has several retail locations...

Based in Virginia Beach, Leesa is a direct to consumer mattress maker quickly growing into a dominant brand.  Founded in 2014, the mission-driven B-corp company could drive as much $200 million in revenue in 2018, with two models of mattresses and several sleep-related products like frames and bedding. Recently backed with $30 million in outside...

Nectar Sleep is a direct to consumer sleeping essentials brand most noted for their famous Nectar mattress. The mattress features quilted gel memory foam, a cooling cover, adaptive memory foam and a breathable base layer. Nectar also offers mattress frames, headboards, foundations, sheets and pillows. This No Middleman favorite is backed by a 365-day home...

Helix is a direct to consumer custom mattress brand launched in August of 2015. Using a unique algorithm and online sleep quiz, the brand delivers a customized mattress for all customers. The three founders, who met in the Wharton MBA program, built an algorithm that customizes each mattress for each consumer’s unique sleeping needs. Their...

EightSleep is a direct to consumer sleep brand with cutting-edge products to improve sleep. Their most notable invention is the Pod, which is a smart mattress that tracks your sleeping patterns, controls temperatures, and synchronizes with your wake-up alarm. EightSleep was named one of the Most Innovative Companies of 2018 by Fast Company magazine. Shipping...

The Buffy comforter is a new direct to consumer comforter that offers a great combination of quality, price, and return policy. Made from “breathable, smoother-than-cotton” eucalyptus, Buffy says it feels better (and is more eco-friendly than) a luxury down comforter. The eucalyptus fibers are made from recycled plastic bottles (BPA-free, phthalate-free) instead of traditional polyester,...

The Allswell mattress is a low cost leader, and the centerpiece of Allswell Home, a direct to consumer mattress brand acquired by Walmart in 2018. With incredible price points (beginning at $245 on the day of our review),  Allswell is the lowest-priced mattress among No Middleman brands in the direct to consumer mattress category. The...

Saatva is a direct to consumer luxury mattress brand focused on providing premium mattresses at much lower prices than traditional retail. Founded in 2010 by Ron Rudzin and Ricky Joshi, the Saatva mattress company is based in Westport, Connecticut and offers three premium mattresses and one adjustable bed frame. Saatva’s key differentiators are complete white-glove...

IKEA is a Sweden-based direct to consumer furniture and home furnishings brand with hundreds of company-owned stores across the world. IKEA has flexed its worldwide muscle to expand into many other categories, such as office furniture, food, electronics, lighting, mattresses, and much more. They’re one of the most popular brands in the No Middleman directory,...

Bespoke Post is a direct to consumer “Modern Men’s Club” with monthly boxes of goods and guidance for men. Each month offers a variety of themed products (completely customizable online) ranging from shaving gear to home bar essentials. Another great perk with their subscription boxes are the deals you’ll get on their standalone products! As...

Brooklinen is a direct to consumer bedding brand offering premium sheets, blankets, comforters, and towels at very affordable price points. Building upon a wildly successful Kickstarter campaign with a whopping 1,733 backers contributing over $236,000 in funding, Brooklinen quickly became a bedding industry leader from their headquarters in New York City.

Parachute Home is a direct to consumer bedding brand based in Venice, CA. They focus on providing premium sheets at reasonable prices. They have two retail showrooms (Portland, OR and Venice, CA), with production facilities in Portugal, Turkey, Italy, and the United States (Cincinnati).

Lovesac bean bags and Lovesac sofas are a No Middleman favorite in their category. This direct to consumer furniture is fun, functional, stylish, and affordable. The Lovasac sectional couch is built to be the world’s most adaptable couch, with any arrangement style possible by adjusting the squares (see their brand video and Youtube channel for...

Dormify is a direct to consumer brand that offers all things college. Whether you are in search of the perfect twin-sized bedding set, or a trendy new tapestry, Dormify has you covered! This No Middleman favorite offers pre-styled rooms and click-to-order decor. Dormify’s personal styling consultants are on hand at all times and have a...

Hyphen is a new direct to consumer boxed mattress brand owned by a seasoned mattress brand: Diamond Mattress. With complete vertical integration–Hyphen and Diamond own their factory–this direct to consumer mattress maker is able to offer low pricing for quality mattresses. Hyphen currently has one type of mattress that is 10 inches thick and offers...

June & January is a direct to consumer baby clothes brand headquartered in Texas. To reflect the essence of children and their playful nature, they created clothes that are fun and colorful. The beautiful colors and patterns of June & January baby clothes, paired with their exceptional prices, makes this brand a leader in the...