23andMe is a popular direct to consumer DNA testing service based in Mountain View, CA. The brand name refers to the 23 pairs of human chromosomes! Through a saliva test that is mailed to and from consumers directly, genetic reports are generated online for ancestry composition, genetic health risk, wellness, traits, and more.
AliveCor is a direct to consumer EKG monitor that conveniently works with smartphones and smart watches. Their FDA-cleared, clinical grade personal EKG monitor is designed for simple usage (just put your fingers on it) as well as easy integration into your life (attaches to a smartphone case or keychain holder). The AliveCor Kardia monitor enables...
One Drop is a direct to consumer glucose meter and diabetes management brand with a variety of affordable innovations to help consumers. Their core product is the One Drop glucose meter, a bluetooth-powered device that comes with all needed glucose testing supplies delivered by monthly subscription, and a powerful mobile app that corresponds with the...
Simple Contacts is a direct to consumer prescription contact lenses brand focused on being the “most convenient way to renew your contact lens prescription and reorder your contacts from anywhere, in minutes.” Using their handy online vision test, consumers can assess their need for contacts and order directly (if you’re in one of the states...
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