Health & Personal Care Direct to Consumer

Brandless is a direct to consumer groceries and home essentials company that sells over 300 “brandless” food and household items at the low cost of $3 each. By cutting out the middlemen and unnecessary expenses, Brandless says they’re able to offer high-quality foods and products for far less than the cost of comparable brands without...

Pure TheraPro is a direct to consumer supplement brand with pharmaceutical-grade supplements and vitamins. Their manufacturer-direct model focuses on low pricing, without any sacrifice to quality—all TheraPro products are are GMP and FDA certified, and made in the USA. This No Middleman favorite is a family-owned company that strives to provide lasting wellness and healthy...

Eargo is a direct to consumer hearing aid designed to help you hear life to the fullest. They currently offer 3 different models that increase hearing quality, ensure comfort, and—most impressively—are invisible to the human eye! An awesome feature of this device is that the case doubles as a charger, so your Eargo will maintain...

AliveCor is a direct to consumer EKG monitor that conveniently works with smartphones and smart watches. Their FDA-cleared, clinical grade personal EKG monitor is designed for simple usage (just put your fingers on it) as well as easy integration into your life (attaches to a smartphone case or keychain holder). The AliveCor Kardia monitor enables...

Sight Supply contact lenses are a direct to consumer brand offering daily contact lenses for $36/month. Currently, the brand carries only soft spherical lenses, so if you have toric or multifocal lenses, your only option is their waiting list in the lower corner of the Sight Supply home page.

WAIT – currently wholesaling via physicians. No DTC option. March 2019 Vireo Health is a physician-led company dedicated to providing best-in-class cannabis-based medications and top quality patient care.

Roman (also known as Get Roman or GetRoman) is a direct to consumer erectile dysfunction medication brand that enables ED medication to be bought online. After a doctor’s appointment via online chat, video, or phone, the medication can then be shipped directly to consumers. The doctor’s appointment is only $15 and the medications ranged from...

Care/of vitamins is a direct to consumer brand offering personalized, premium vitamins at a price point that is “not-so-premium,” they write on their Facebook page. This popular brand has made taking your vitamins fun and interesting (seriously!) with their customizable messages on individual daily packets of vitamins. Check out their Instagram gallery below for creative...

Warby Parker is a popular direct to consumer eyewear brand founded in 2010, with the mission to “offer designer eyewear at a revolutionary price while leading the way for socially conscious businesses.” This premium-quality eyewear brand designs their frames in-house and only sells their glasses online and in the retail locations they own. As of...

Dollar Shave Club razors are a direct to consumer shaving club with razors and shaving products delivered monthly to subscribers. Based in the Los Angeles area, the brand now operates as a subsidiary of Unilever, and has extended into hair and skin care products, oral care, and more.

Peloton is a direct to consumer brand that has injected new life into the experience of cycling for exercise. In addition to their immensely popular Peloton exercise bikes, the brand also offers a treadmill and a digital studio with over ten thousand boutique fitness classes available. Peloton is as much a media company as it...

The direct to consumer brand hims (intentionally not capitalized!) is an all-encompassing wellness brand, focused on building a community around men’s personal care that emphasizes education, top-notch medical expertise and preventative solutions. With hims (also referred to as “for hims”), men have easier and more affordable access to FDA-approved, medical-grade products across an array of categories, including...

Smile Direct Club sells direct to consumer teeth aligners and teeth whiteners. This No Middleman favorite has revolutionized the process and reduced the cost of teeth straightening—no need for expensive braces and medical appointments, if you’re a candidate for their aligners! This popular brand has exploded into many of their own retail locations (called SmileShops), where...

Hubble is a direct to consumer contact lens brand founded in 2016. Through a monthly subscription, consumers receive Hubble’s contact lenses, which are positioned as high quality for a fair price. When it comes to the first box of contact lenses, Hubble is the absolute No Middleman low cost leader—the first box of contacts is...

Felix Gray glasses are designed to reduce glare and the intake of “blue light” from screens. This popular direct to consumer brand offers both eyeglasses and sunglasses, starting at $95. Felix Gray glasses are available with non-prescription or prescription lenses. On the Felix Gray help page, the brand writes: Our virtually clear lenses will not...

SmartBuyGlasses is a direct to consumer eyewear and contact lenses brand founded by young professionals determined to bring great prices and a seamless purchasing experience for prescription lenses, designer eyewear and contact lenses. This No Middleman favorite is an e-commerce leader shipping to 20 countries worldwide, and has a growing physical retail store presence. They have partnerships with...

Public Goods is a direct to consumer healthy products brand with an innovative business model: membership-based, no-markup pricing for healthy products. The Public Goods Kickstarter campaign raised a staggering $400,000+ and they’ve been off to the races since then. With a growing range of everyday products from shampoos to linens to paper towels, Public Goods...

Doctor on Demand is a direct to consumer telemedicine (online doctor visit) service that offers instant and affordable online access to a board-certified doctor. This No Middleman favorite saves time and stress by bringing your doctor straight to you, for online appointments in urgent care, behavioral health, preventative health and chronic care. These top-tier physicians...

Candid aligners are a new entrant in the direct to consumer teeth aligners space. Their tagline says it all: “A great smile is worth a fortune. It shouldn’t have to cost one.” The brand says their teeth aligners are 65% less than traditional aligners. Candid aligners start with an introductory $95 in-home test kit to...

Ritual is a direct to consumer women’s multivitamin brand with a focus on premium quality, bio-available ingredients. Their $30/month subscription service delivers their nine essential nutrients: vitamins K2, D3, E, B12, boron, iron, magnesium, folate, and omega-3.