Health & Personal Care Direct to Consumer

AliveCor is a direct to consumer EKG monitor that conveniently works with smartphones and smart watches. Their FDA-cleared, clinical grade personal EKG monitor is designed for simple usage (just put your fingers on it) as well as easy integration into your life (attaches to a smartphone case or keychain holder). The AliveCor Kardia monitor enables...

Sight Supply contact lenses are a direct to consumer brand offering daily contact lenses for $36/month. Currently, the brand carries only soft spherical lenses, so if you have toric or multifocal lenses, your only option is their waiting list in the lower corner of the Sight Supply home page.

WAIT – currently wholesaling via physicians. No DTC option. March 2019 Vireo Health is a physician-led company dedicated to providing best-in-class cannabis-based medications and top quality patient care.

Brandless is a direct to consumer groceries and home essentials company that sells over 300 “brandless” food and household items at the low cost of $3 each. By cutting out the middlemen and unnecessary expenses, Brandless says they’re able to offer high-quality foods and products for far less than the cost of comparable brands without...

Roman (also known as Get Roman or GetRoman) is a direct to consumer erectile dysfunction medication brand that enables ED medication to be bought online. After a doctor’s appointment via online chat, video, or phone, the medication can then be shipped directly to consumers. The doctor’s appointment is only $15 and the medications ranged from...

Care/of vitamins is a direct to consumer brand offering personalized, premium vitamins at a price point that is “not-so-premium,” they write on their Facebook page. This popular brand has made taking your vitamins fun and interesting (seriously!) with their customizable messages on individual daily packets of vitamins. Check out their Instagram gallery below for creative...

Warby Parker is a popular direct to consumer eyewear brand founded in 2010, with the mission to “offer designer eyewear at a revolutionary price while leading the way for socially conscious businesses.” This premium-quality eyewear brand designs their frames in-house and only sells their glasses online and in the retail locations they own. As of...

Dollar Shave Club razors are a direct to consumer shaving club with razors and shaving products delivered monthly to subscribers. Based in the Los Angeles area, the brand now operates as a subsidiary of Unilever, and has extended into hair and skin care products, oral care, and more.

Peloton is a direct to consumer brand that has injected new life into the experience of cycling for exercise. In addition to their immensely popular Peloton exercise bikes, the brand also offers a treadmill and a digital studio with over ten thousand boutique fitness classes available. Peloton is as much a media company as it...

Smile Direct Club sells direct to consumer teeth aligners and teeth whiteners. This No Middleman favorite has revolutionized the process and reduced the cost of teeth straightening—no need for expensive braces and medical appointments, if you’re a candidate for their aligners! This popular brand has exploded into many of their own retail locations (called SmileShops), where...

Hubble is a direct to consumer contact lens brand founded in 2016. Through a monthly subscription, consumers receive Hubble’s contact lenses, which are positioned as high quality for a fair price. When it comes to the first box of contact lenses, Hubble is the absolute No Middleman low cost leader—the first box of contacts is...

Felix Gray glasses are designed to reduce glare and the intake of “blue light” from screens. This popular direct to consumer brand offers both eyeglasses and sunglasses, starting at $95. Felix Gray glasses are available with non-prescription or prescription lenses. On the Felix Gray help page, the brand writes: Our virtually clear lenses will not...

Public Goods is a direct to consumer healthy products brand with an innovative business model: membership-based, no-markup pricing for healthy products. The Public Goods Kickstarter campaign raised a staggering $400,000+ and they’ve been off to the races since then. With a growing range of everyday products from shampoos to linens to paper towels, Public Goods...

Candid aligners are a new entrant in the direct to consumer teeth aligners space. Their tagline says it all: “A great smile is worth a fortune. It shouldn’t have to cost one.” The brand says their teeth aligners are 65% less than traditional aligners. Candid aligners start with an introductory $95 in-home test kit to...

Ritual is a direct to consumer women’s multivitamin brand with a focus on premium quality, bio-available ingredients. Their $30/month subscription service delivers their nine essential nutrients: vitamins K2, D3, E, B12, boron, iron, magnesium, folate, and omega-3.

Elysium Health NAD supplements are an innovative new product in the direct to consumer anti-aging category. On their website, the brand reveals their larger mission: “to solve the biggest challenges in health with science, to help people live healthier, longer.” Consumers can buy one bottle at a time or subscribe for a monthly delivery of...

Ladder is a star-studded health and wellness brand offering a direct to consumer protein powder, along with supplemental content and community to encourage subscribers to meet their diet and fitness goals. Four celebrities participate as co-founders in Ladder: LeBron James, Lindsey Vonn, Arnold and Cindy Crawford. They currently list four product lines on their FAQ...

Nurx is a direct to consumer birth control brand. Nurx is an impactful disrupter, eliminating healthcare middlemen who can be costly–financially as well as emotionally. Through their service, women can obtain prescription birth control from actual doctors online, and have it mailed directly to their home. Nurx also offers PrEP, a “once-daily pill that greatly...

Hers birth control is an innovative direct to consumer product and service for women, and one of three total offerings from the brand Hers (which also sells prescription skin creams and a pill to help boost libido in women). Bypassing the offline obstacles to obtaining these prescription products, Hers offers online consultations and prescriptions, and...

Goby is a direct to consumer electric toothbrush brand with an oscillating (circular) cleaning motion, which is reported to be supreme in removing stains like coffee and wine, as well as plaque. This No Middleman favorite comes in some very cool designs and has a handy 2-minute timer feature. As of the day of our...