Here's your answer below! The top brands of fitness gear sold direct to consumer:
Peloton is a direct to consumer brand that has injected new life into the experience of cycling for exercise. In addition to their immensely popular Peloton exercise bikes, the brand also offers a treadmill and a digital studio with over ten thousand boutique fitness classes available. Peloton is as much a media company as it...
Rep Fitness is a direct to consumer gym equipment brand. Founded by 2 fitness enthusiasts, Rep Fitness enables you to build your own dream home gym, and know that you’re getting the best value for high-quality equipment. This No Middleman favorite delivers value by eliminating the cost and time of heading to a gym, with...
Tonal is a direct to consumer fitness system that eliminates the middleman of gyms (and driving to them!) by bringing your gym and your live trainer to you. If you love brands like Peloton and Aaptiv (also No Middleman favorites), you’ll immediately get the value of Tonal’s home gym product and service. The amazing design,...
Active Faith is a direct to consumer premium sports apparel brand with a focus on Christian faith and messages. Their brand aims to help people “not only be active physically, but active in their faith,” according to their About page. They offer a wide range of sports apparel and activewear for men, women, and youth.
Gymshark is a direct to consumer fitness apparel and accessories brand based in the UK. This popular brand began in a garage and quickly became one of the biggest names in fitness clothing, with a huge social media following—3 million Instagram followers, as of the day of our review! The Gymshark vision is to “create...
Fabletics is a direct to consumer athletic apparel brand and currently part of the JustFab family of brands. Co-founded by Kate Hudson, this popular brand has millions of social media fans and followers, and has expanded their presence offline with 31 retail locations (and growing). Fabletics is focused on stylish, high-quality athletic apparel and accessories...
Outdoor Voices is an Austin-based brand with direct to consumer activewear for men and women. This DTC leader sells clothing as “technical apparel for recreation,” with interchangeable layers made for all seasons and activities. Outdoor Voices offers an in-store experience through their own retail stores in Austin and seven other cities (as of our review...
Everything But The House brings extreme convenience for buyers and sellers in estate sales online, with a handy direct to consumer estate selling service. The buyer/bidder interface works just like a real auction—a countdown! Similar to the allure of Ebay, the bidding and countdown feature is both an opportunity to find unique items and great...
Aaptiv is a comprehensive workout app that brings professional trainers directly to your earbuds! We absolutely love the workouts we’ve tried on the app. The variety of instructors, session lengths, difficulty, and music style are an incredible value for the money. For a low monthly price that’s less than the cost of one offline training...
Ellie is a direct to consumer women’s activewear subscription service. For only $39.95 (on the day of our review), subscribers get one of Ellie’s 3-piece activewear outfits, “perfectly crafted for namaslaying, pedaling, or Netflix-binging.” We love their style and their clean, easy-to-use website shopping experience. There’s no devil in the details of the Ellie activewear...
We find and research the best fitness gear from brands that deliver exceptional value by selling their products direct to consumer.
First, we determine the brands of fitness gear that meet our definition of direct to consumer.
Next, we choose the best brands that offer the most value by delivering (1) the lowest prices to consumers, or (2) premium benefits for standard prices, or (3) both. It’s rare to find brands that deliver both the lowest prices and the most benefits, but we do occasionally find them!
If you know of any outstanding fitness gear sold directly to consumers and delivering low prices, premium benefits, or both, please tell us about them! You can use our Suggest a Brand form here or drop us a quick email at email@example.com.
Here’s the quick answer, below! These types of fitness gear are sold by the world’s best direct to consumer brands featured on our site:
(Note: if no types of fitness gear are shown above, and you think it would be helpful if we had some, please email us your suggestions: firstname.lastname@example.org. We appreciate all suggestions!)
There’s no catch! And there’s no charge to the brands that qualify for our directory of the world's best direct to consumer products and brands.
The No Middleman Project exists because we want to eliminate the unnecessary middleman, not add another one. That’s why we don’t sell products on our site, and we don’t take any commission or cut of product sales.
Instead, we focus on serving as an information source for consumers: we find the best direct to consumer fitness gear and connect you directly with the brand(s). Then we get out of the way!
Our mission and business model are the opposite of today’s dominant online and offline retailers, and the dominant search engines and ad networks who are now positioned as powerful middlemen, taking a cut from product sales (directly or indirectly).
NoMiddleman’s entire purpose is to connect you with the best fitness gear and not impact the cost of the transaction in any significant way. We want to help brands keep their costs low, so they can continue to pass value through to you, in the form of lower prices or higher quality!
There are two great ways to find the best deals for direct to consumer products on NoMiddleman.com:
Don’t give up! There’s a chance it’s in our directory by a different name or search term.
Here’s what to try next:
Shorten your search. In the fewest words possible, name the fitness gear or service you’re looking for. Examples: mattresses, wine delivery, men’s socks, women’s belts, paddle boards, electric cars.
Browse by directory. Our directory of subcategories is below, and you can explore by clicking the names of the categories.
Still no luck? Let us know if there's a brand (or product type) that you'd like to see in our directory! We’re always looking for the best direct to consumer brands and products, so we greatly appreciate your help in finding them! Please use this fitness gear brand suggestion form.
A Mark Cuban Company
This category is not currently sponsored. This site and its sponsors are helping make your consumer buying power go up to twice as far by raising awareness of the direct to consumer revolution.
Visit our advertising page to learn more. If you would like to sponsor this category please read our category sponsorship bidding rules first, and then submit a bid using the form below. This is a $10,000 per year minimum bid category.