Fitness Gear

Peloton is a direct to consumer brand that has injected new life into the experience of cycling for exercise. In addition to their immensely popular Peloton exercise bikes, the brand also offers a treadmill and a digital studio with over ten thousand boutique fitness classes available. Peloton is as much a media company as it...

Rep Fitness is a direct to consumer gym equipment brand. Founded by 2 fitness enthusiasts, Rep Fitness enables you to build your own dream home gym, and know that you’re getting the best value for high-quality equipment. This No Middleman favorite delivers value by eliminating the cost and time of heading to a gym, with...

Tonal is a direct to consumer fitness system that eliminates the middleman of gyms (and driving to them!) by bringing your gym and your live trainer to you. If you love brands like Peloton and Aaptiv (also No Middleman favorites), you’ll immediately get the value of Tonal’s home gym product and service. The amazing design,...

Active Faith is a direct to consumer premium sports apparel brand with a focus on Christian faith and messages. Their brand aims to help people “not only be active physically, but active in their faith,” according to their About page. They offer a wide range of sports apparel and activewear for men, women, and youth.

Gymshark is a direct to consumer fitness apparel and accessories brand based in the UK. This popular brand began in a garage and quickly became one of the biggest names in fitness clothing, with a huge social media following—3 million Instagram followers, as of the day of our review! The Gymshark vision is to “create...

Fabletics is a direct to consumer athletic apparel brand and currently part of the JustFab family of brands. Co-founded by Kate Hudson, this popular brand has millions of social media fans and followers, and has expanded their presence offline with 31 retail locations (and growing). Fabletics is focused on stylish, high-quality athletic apparel and accessories...

Outdoor Voices is an Austin-based brand with direct to consumer activewear for men and women. This DTC leader sells clothing as “technical apparel for recreation,” with interchangeable layers made for all seasons and activities. Outdoor Voices offers an in-store experience through their own retail stores in Austin and seven other cities (as of our review...

Everything But The House brings extreme convenience for buyers and sellers in estate sales online, with a handy direct to consumer estate selling service. The buyer/bidder interface works just like a real auction—a countdown! Similar to the allure of Ebay, the bidding and countdown feature is both an opportunity to find unique items and great...

Aaptiv is a comprehensive workout app that brings professional trainers directly to your earbuds! We absolutely love the workouts we’ve tried on the app. The variety of instructors, session lengths, difficulty, and music style are an incredible value for the money. For a low monthly price that’s less than the cost of one offline training...

Ellie is a direct to consumer women’s activewear subscription service. For only $39.95 (on the day of our review), subscribers get one of Ellie’s 3-piece activewear outfits, “perfectly crafted for namaslaying, pedaling, or Netflix-binging.” We love their style and their clean, easy-to-use website shopping experience. There’s no devil in the details of the Ellie activewear...