Comforters

Brooklinen is a direct to consumer bedding brand offering premium sheets, blankets, comforters, and towels at very affordable price points. Building upon a wildly successful Kickstarter campaign with a whopping 1,733 backers contributing over $236,000 in funding, Brooklinen quickly became a bedding industry leader from their headquarters in New York City.

Founded in 2014 by Missy and Scott Tannen, Boll & Branch is a New-Jersey-based direct to consumer sheets and bedding brand. The popular brand’s flagship product is its luxury bedsheets, but they also sell duvet covers, towels, blankets, baby linens and more. This premium-priced brand delivers value through product quality (organic cotton, primarily), their supply...

The Buffy comforter is a new direct to consumer comforter that offers a great combination of quality, price, and return policy. Made from “breathable, smoother-than-cotton” eucalyptus, Buffy says it feels better (and is more eco-friendly than) a luxury down comforter. The eucalyptus fibers are made from recycled plastic bottles (BPA-free, phthalate-free) instead of traditional polyester,...

The Allswell mattress is a low cost leader, and the centerpiece of Allswell Home, a direct to consumer mattress brand acquired by Walmart in 2018. With incredible price points (beginning at $245 on the day of our review),  Allswell is the lowest-priced mattress among No Middleman brands in the direct to consumer mattress category. The...

IKEA is a Sweden-based direct to consumer furniture and home furnishings brand with hundreds of company-owned stores across the world. IKEA has flexed its worldwide muscle to expand into many other categories, such as office furniture, food, electronics, lighting, mattresses, and much more. They’re one of the most popular brands in the No Middleman directory,...

Parachute Home is a direct to consumer bedding brand based in Venice, CA. They focus on providing premium sheets at reasonable prices. They have two retail showrooms (Portland, OR and Venice, CA), with production facilities in Portugal, Turkey, Italy, and the United States (Cincinnati).

Lovesac bean bags and Lovesac sofas are a No Middleman favorite in their category. This direct to consumer furniture is fun, functional, stylish, and affordable. The Lovasac sectional couch is built to be the world’s most adaptable couch, with any arrangement style possible by adjusting the squares (see their brand video and Youtube channel for...

Snowe is a direct to consumer home essentials brand that partners directly with factories to offer stylish, luxury-quality home furnishings at accessible price points. The Snowe Home brand is currently positioned as a trendier, more upscale alternative to IKEA. Snowe’s online experience has a fun and functional method of sorting their wide range of home...

Vero Linens is a direct to consumer Italian linens brand. In addition to linens, Vero also sells pillows, down comforters, duvet covers, blankets, mattress pads, towels, robes, and more. They began in the B2B space, selling luxury sheets directly to upscale hotels. During the recession, the brand shifted to selling directly to consumers, and continued their...