Brooklinen is a direct to consumer bedding brand offering premium sheets, blankets, comforters, and towels at very affordable price points. Building upon a wildly successful Kickstarter campaign with a whopping 1,733 backers contributing over $236,000 in funding, Brooklinen quickly became a bedding industry leader from their headquarters in New York City.
Dormify is a direct to consumer brand that offers all things college. Whether you are in search of the perfect twin-sized bedding set, or a trendy new tapestry, Dormify has you covered! This No Middleman favorite offers pre-styled rooms and click-to-order decor. Dormify’s personal styling consultants are on hand at all times and have a...
The Allswell mattress is a low cost leader, and the centerpiece of Allswell Home, a direct to consumer mattress brand acquired by Walmart in 2018. With incredible price points (beginning at $245 on the day of our review), Allswell is the lowest-priced mattress among No Middleman brands in the direct to consumer mattress category. The...
IKEA is a Sweden-based direct to consumer furniture and home furnishings brand with hundreds of company-owned stores across the world. IKEA has flexed its worldwide muscle to expand into many other categories, such as office furniture, food, electronics, lighting, mattresses, and much more. They’re one of the most popular brands in the No Middleman directory,...
Casper is a leading direct to consumer mattress brand headquartered in New York City. They launched in 2014 with five founders who were focused on changing the pricing and shopping experience surrounding mattresses. The company created one mattress at an affordable price, with free delivery and a 100-day trial, and generated sales of $1 million...
Article is a popular direct to consumer home furniture brand focused on creating modern furniture at fair prices, with a low cost of shipping. At the time of our review, Article furniture could be delivered anywhere in the continental U.S. and Canada for only $49! We love Article’s motto (“Spend less. Live more.”) as well as their...
Joybird is a direct to consumer furniture brand offering unique, custom-made furniture to enhance your home! Each piece starts as a raw material and is transformed into a beautiful piece of furniture that matches your exact specifications. This No Middleman favorite offers a limited lifetime warranty on their furniture, as well as unlimited flat rate...
Lovesac bean bags and Lovesac sofas are a No Middleman favorite in their category. This direct to consumer furniture is fun, functional, stylish, and affordable. The Lovasac sectional couch is built to be the world’s most adaptable couch, with any arrangement style possible by adjusting the squares (see their brand video and Youtube channel for...
Helix is a direct to consumer custom mattress brand launched in August of 2015. Using a unique algorithm and online sleep quiz, the brand delivers a customized mattress for all customers. The three founders, who met in the Wharton MBA program, built an algorithm that customizes each mattress for each consumer’s unique sleeping needs. Their...
Founded in 2014 by Missy and Scott Tannen, Boll & Branch is a New-Jersey-based direct to consumer sheets and bedding brand. The popular brand’s flagship product is its luxury bedsheets, but they also sell duvet covers, towels, blankets, baby linens and more. This premium-priced brand delivers value through product quality (organic cotton, primarily), their supply...
Snowe is a direct to consumer home essentials brand that partners directly with factories to offer stylish, luxury-quality home furnishings at accessible price points. The Snowe Home brand is currently positioned as a trendier, more upscale alternative to IKEA. Snowe’s online experience has a fun and functional method of sorting their wide range of home...
EightSleep is a direct to consumer sleep brand with cutting-edge products to improve sleep. Their most notable invention is the Pod, which is a smart mattress that tracks your sleeping patterns, controls temperatures, and synchronizes with your wake-up alarm. EightSleep was named one of the Most Innovative Companies of 2018 by Fast Company magazine. Shipping...
Vero Linens is a direct to consumer Italian linens brand. In addition to linens, Vero also sells pillows, down comforters, duvet covers, blankets, mattress pads, towels, robes, and more. They began in the B2B space, selling luxury sheets directly to upscale hotels. During the recession, the brand shifted to selling directly to consumers, and continued their...
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