Beauty Direct to Consumer

boohoo—whose brand name is intentionally not capitalized—is a direct to consumer young adult fashion brand. They’re the flagship company in a family of value-focused clothing & accessory brands targeting teenagers and young adults aged 13-30. The popular brand began in Manchester, England in 2006, and has grown internationally, with over five million customers (according to their...

Dolls Kill is a direct to consumer clothing brand that pushes the boundaries of the ordinary in their fashion-forward clothing. This company was built on the principles of self-expression and encouraging those who dare to be different! This brand takes an innovative approach using six dolls, each of which represents a different style and browsing...

Glossier is a direct to consumer beauty products company based in New York City, with showrooms in New York and Los Angeles. This heavily-backed modern luxury brand creates popular products in skincare, make up, body wash, fragrances, and more.

Kylie Cosmetics (or Kylie Jenner Cosmetics) is a direct to consumer cosmetics company owned by celebrity Kylie Jenner, who sells her popular makeup and skin care products directly to her 100+ million Instagram followers. The popular Kylie Jenner cosmetics brand is part of the Seed family of brands, which are based in the Los Angeles...

Brandless is a direct to consumer groceries and home essentials company that sells over 300 “brandless” food and household items at the low cost of $3 each. By cutting out the middlemen and unnecessary expenses, Brandless says they’re able to offer high-quality foods and products for far less than the cost of comparable brands without...

Frank And Oak is a direct to consumer men’s and women’s clothing brand based in Montreal, Canada. They sell a wide range of stylish clothing and also offer a monthly subscription service called the Style Plan membership. The popular leader in men’s and women’s fashion has a massive following online, with over 350,000 Instagram and...

Public Goods is a direct to consumer healthy products brand with an innovative business model: membership-based, no-markup pricing for healthy products. The Public Goods Kickstarter campaign raised a staggering $400,000+ and they’ve been off to the races since then. With a growing range of everyday products from shampoos to linens to paper towels, Public Goods...

Hush is a direct to consumer cosmetic company with makeup for everyone! Hush was born from the need to inspire women to express themselves and let out their fun side, without breaking the bank. This No Middleman favorite has a huge selection of makeup priced at an unbeatable, low price point. Their products include eyeshadow,...

Stowaway is a unique brand offering direct to consumer makeup and skin care products in small sizes. Their wide range of beauty products are designed to be finished before they expire. Stowaway has one of our favorite pages about their mission and product transparency (see the Truth page here), where you’ll find the compelling reasons behind their...

Onomie is a direct to consumer facial beauty and skin care products brand with a showroom in New York City, where they’re headquartered. The brand offers products such as primers, concealers, collagen-boosting lip balms, and more. This No Middleman favorite also offers a “Healthy Skin Service” subscription for consumers, as well as an impressive 75-day...

Context Skin is a direct to consumer beauty and skin care brand that sells clean, healthy beauty products for men and women. The brand currently offers products for skin, hair, lips, and nails, as well as selling candles.

Poshmark is a direct to consumer resale clothing app and website that’s skyrocketed to popularity, in large part due to its super-simple (and fast) process of selling fashion items through their app and website. The ” largest social marketplace for fashion” has a straightforward fee structure: it’s free to list, and upon a sale, you’ll...

Colourpop is a direct to consumer makeup and skin care brand with luxury-level formulas for $5 – $8. Based in Los Angeles, the brand is committed to low prices and no animal testing, enabling their slogan “wallet friendly and bunny approved.” This company is part of the Seed family of brands.

Fashion Nova is a wildly popular direct to consumer brand with a wide range of trendy, low-priced clothing for women and men. There are currently five Fashion Nova stores in Los Angeles, as of the time of our review. This No Middleman favorite offers free shipping on orders over $75. Clothes can be returned via...

Curology is a direct to consumer skincare brand that enables consumers to get dermatologist care (and prescription skin care products) through an online service. After uploading “selfie” photos of your skin, you’re matched with a dermatology provider online, and a custom-made formula is made and shipped directly to you! Make sure to check whether Curology...

Scentbird fragrances are top designer fragrances for women and men, delivered in smaller sizes directly to consumers. By enabling subscribers to sample an assortment of fragrances (choosing from 450+ available), their $14.95/month service helps you “date luxury perfumes before marrying them,” the brand writes. Scentbird has recently expanded beyond fragrances, with a fresh line of...

Function of Beauty shampoo and conditioner are disrupting their industry with personalized haircare products. With a staggering 10,000+ 5-star reviews posted on their website on the day of our review, it’s clear that this direct to consumer shampoo and conditioner leader deserves to be a No Middleman favorite! After answering some simple online questions about...

Madison Reed is a direct to consumer hair color brand that brings you high-quality hair products at affordable prices. They operate with manufacturers in Italy to bring high-performance products to their customers, like their permanent hair color (free of ammonia, parabens, resorcinol, PPD, phthalates and gluten). Expert hair stylists are always available to answer questions...

Luxy Hair is a popular brand that sells direct to consumer clip-in hair extensions. With over 3 million YouTube subscribers and nearly half a billion views of their videos, this No Middleman favorite has earned one of the largest social media followings we’ve seen! Their affordably-priced, luxury-quality hair extensions are made of 100% remy human...

Billie razors are very popular direct to consumer women’s razors, delivered monthly for as low as $9, with free shipping. They send five razor blades (sharp and made in America), encased in aloe soap for a smooth glide, and a unique rounded cartridge design. Billie also sends out a cool magnetic holder, so you won’t need...