Beauty Direct to Consumer

Brandless is a direct to consumer groceries and home essentials company that sells over 300 “brandless” food and household items at the low cost of $3 each. By cutting out the middlemen and unnecessary expenses, Brandless says they’re able to offer high-quality foods and products for far less than the cost of comparable brands without...

Glossier is a direct to consumer beauty products company based in New York City, with showrooms in New York and Los Angeles. This heavily-backed modern luxury brand creates popular products in skincare, make up, body wash, fragrances, and more.

Kylie Cosmetics (or Kylie Jenner Cosmetics) is a direct to consumer cosmetics company owned by celebrity Kylie Jenner, who sells her popular makeup and skin care products directly to her 100+ million Instagram followers. The popular Kylie Jenner cosmetics brand is part of the Seed family of brands, which are based in the Los Angeles...

Public Goods is a direct to consumer healthy products brand with an innovative business model: membership-based, no-markup pricing for healthy products. The Public Goods Kickstarter campaign raised a staggering $400,000+ and they’ve been off to the races since then. With a growing range of everyday products from shampoos to linens to paper towels, Public Goods...

boohoo—whose brand name is intentionally not capitalized—is a direct to consumer young adult fashion brand. They’re the flagship company in a family of value-focused clothing & accessory brands targeting teenagers and young adults aged 13-30. The popular brand began in Manchester, England in 2006, and has grown internationally, with over five million customers (according to their...

Stowaway is a unique brand offering direct to consumer makeup and skin care products in small sizes. Their wide range of beauty products are designed to be finished before they expire. Stowaway has one of our favorite pages about their mission and product transparency (see the Truth page here), where you’ll find the compelling reasons behind their...

Frank And Oak is a direct to consumer men’s and women’s clothing brand based in Montreal, Canada. They sell a wide range of stylish clothing and also offer a monthly subscription service called the Style Plan membership. The popular leader in men’s and women’s fashion has a massive following online, with over 350,000 Instagram and...

Onomie is a direct to consumer facial beauty and skin care products brand with a showroom in New York City, where they’re headquartered. The brand offers products such as primers, concealers, collagen-boosting lip balms, and more. This No Middleman favorite also offers a “Healthy Skin Service” subscription for consumers, as well as an impressive 75-day...

Context Skin is a direct to consumer beauty and skin care brand that sells clean, healthy beauty products for men and women. The brand currently offers products for skin, hair, lips, and nails, as well as selling candles.

Poshmark is a direct to consumer resale clothing app and website that’s skyrocketed to popularity, in large part due to its super-simple (and fast) process of selling fashion items through their app and website. The ” largest social marketplace for fashion” has a straightforward fee structure: it’s free to list, and upon a sale, you’ll...

Colourpop is a direct to consumer makeup and skin care brand with luxury-level formulas for $5 – $8. Based in Los Angeles, the brand is committed to low prices and no animal testing, enabling their slogan “wallet friendly and bunny approved.” This company is part of the Seed family of brands.

Fashion Nova is a wildly popular direct to consumer brand with a wide range of trendy, low-priced clothing for women and men. There are currently five Fashion Nova stores in Los Angeles, as of the time of our review. This No Middleman favorite offers free shipping on orders over $75. Clothes can be returned via...

Curology is a direct to consumer skincare brand that enables consumers to get dermatologist care (and prescription skin care products) through an online service. After uploading “selfie” photos of your skin, you’re matched with a dermatology provider online, and a custom-made formula is made and shipped directly to you! Make sure to check whether Curology...

Scentbird fragrances are top designer fragrances for women and men, delivered in smaller sizes directly to consumers. By enabling subscribers to sample an assortment of fragrances (choosing from 450+ available), their $14.95/month service helps you “date luxury perfumes before marrying them,” the brand writes. Scentbird has recently expanded beyond fragrances, with a fresh line of...

Function of Beauty shampoo and conditioner are disrupting their industry with personalized haircare products. With a staggering 10,000+ 5-star reviews posted on their website on the day of our review, it’s clear that this direct to consumer shampoo and conditioner leader deserves to be a No Middleman favorite! After answering some simple online questions about...

Luxy Hair is a popular brand that sells direct to consumer clip-in hair extensions. With over 3 million YouTube subscribers and nearly half a billion views of their videos, this No Middleman favorite has earned one of the largest social media followings we’ve seen! Their affordably-priced, luxury-quality hair extensions are made of 100% remy human...

Billie razors are very popular direct to consumer women’s razors, delivered monthly for as low as $9, with free shipping. They send five razor blades (sharp and made in America), encased in aloe soap for a smooth glide, and a unique rounded cartridge design. Billie also sends out a cool magnetic holder, so you won’t need...

FaceTory is a direct to consumer sheet mask subscription service that delivers 4-7 hand-picked sheet masks per month, starting under $10/month, as of the date of our review. Also commonly searched as face mask sheets or face masks, these skin-enriching sheets come in a wide variety of styles and functions. FaceTory’s central theme is their...

Hers birth control is an innovative direct to consumer product and service for women, and one of three total offerings from the brand Hers (which also sells prescription skin creams and a pill to help boost libido in women). Bypassing the offline obstacles to obtaining these prescription products, Hers offers online consultations and prescriptions, and...

Cairn is a direct to consumer outdoor subscription box that delivers a variety of camping, hiking, and outdoor gear on a monthly or quarterly basis. This No Middleman favorite helps outdoorsy consumers discover new products at a discount from retail prices. As of the day of our review, the monthly box with $50+ of goods...