Zara is a direct to consumer fashion brand, providing premium, value-priced clothing for men, women, and youth. Zara is part of the Inditex family, a worldwide powerhouse with 8 brands and nearly 7,500 stores at the time of our review. Zara’s direct to consumer focus and vertical integration helped the brand become an early and sustained leader in the fast fashion movement, with their ability to bring new designs to market as fast as two weeks. Their Facebook following is one of the largest we’ve seen to date, approaching 30 million likes, and Zara is a No Middleman favorite representing the long-term future that is possible for direct to consumer brands.
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