Polestar is a brand of direct to consumer electric cars that will be offered only on a subscription basis. Consumers will make a single monthly payment covering maintenance, insurance, and roadside assistance, among other things!

The Polestar cars brand has a disruptive model that could save consumers time and eliminate the need for these separate middlemen (insurers, auto shop relationships, etc.). The 600-horsepower Polestar 1 model will be released in the US in 2019 and cost $155,000, according to Engadget.

Similar to Tesla’s successful strategy, the brand may release their premium flagship car first, and lower-priced models in the future. And while Polestar is currently operated as its own standalone brand, it’s also part of the Volvo family, so they’ll have big-brand resources and efficiencies there.

We’re excited to see what the future holds for this innovative direct to consumer electric car maker!