Vega Coffee is a direct to consumer coffee brand that delivers curated, single-origin, fair trade coffee at a great price. This DTC leader explains it all on their Instagram profile: “#Farmerroasted coffee directly from Nicaragua to you, no middlemen.”
Vega says their coffee delivers much more income for farmers, by enabling them to roast their beans themselves and deliver them directly to consumers. You can learn more in their brand video below, which is one of the best we’ve seen in explaining how direct to consumer brands can deliver exponential value to both suppliers and consumers.
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