Smile Direct Club sells direct to consumer teeth aligners and teeth whiteners. This No Middleman favorite has revolutionized the process and reduced the cost of teeth straightening—no need for expensive braces and medical appointments, if you’re a candidate for their aligners!
This popular brand has exploded into many of their own retail locations (called SmileShops), where you can get a free alignment test instead of needing to purchase their in-home test kit.
For consumers not near a SmileShop, Smile Direct Club has a brilliant strategy to utilize common traditional retailers (CVS, Macy’s, Bed Bath & Beyond) to sell their low-cost, in-home test kit for qualification. If you quality, you can then begin receiving their direct to consumer teeth aligners (which are the majority of the product), which is paid directly to Smile Direct Club and mailed directly to you.
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