RTIC Coolers is a direct to consumer coolers brand with high-performance products at a very low cost, compared to other premium cooler brands with traditional middlemen.

On their FAQ page, RTIC has one of our favorite summaries of how they deliver more value through less middlemen:

We are a direct to consumer retailer. By cutting out the big box retailers and using word of mouth & social media to promote our coolers versus paying for high priced ambassadors and commercials, we are able to offer high quality coolers that have all of the features our customers want—at a fraction of the price.

Their affordably-priced hard coolers hold ice for days (if not weeks!) and the brand also offers soft coolers, day coolers, and thermoses/mugs that all hold ice (or heat) for an incredible amount of time. To make the deal even sweeter, RTIC offers free shipping on orders over $35.

This No Middleman favorite is headquartered in Houston, Texas, and the popular brand has earned quite a following on social media: over 2 million fans on Facebook, and nearly 200,000 more on Instagram!