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A Mark Cuban Company

Roka Performance Apparel Direct to Consumer


ROKA wetsuits are performance-focused direct to consumer athletic wetsuits, and ROKA also offers athletic eyewear.

Based in Austin, Texas, the brand’s wetsuits were targeted to triathletes and other athletes looking for the fastest wetsuit available. Their eyewear is similarly focused, but also extends into casual styles like aviators and classics.

A Mark Cuban Company