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Poppin Direct to Consumer Office Furniture
  • Last Updated June 13, 2018

Poppin

Poppin is a leading manufacturer of workplace furniture and accessories. This direct to consumer office furniture brand is headquartered in New York City, with additional offices and showrooms in San Francisco and Los Angeles.

With a mission statement that everyone, everywhere deserves to work happy, Poppin has elevated workspace design while simplifying the ordering process, minimizing costs, and dramatically reducing delivery times for offices of all sizes.

brand story

Headquartered in New York City’s Flatiron District, the popular direct-to-consumer brand Poppin has expanded their business to San Francisco and Los Angeles to keep up with demand for their lines of office furniture, office supplies, and branding/design services.

On their About page, Poppin boldly states their purpose and mission: “We believe that everyone, everywhere deserves to work happy.” They also list several core values—one of which is to “Make the Ordinary Extraordinary.” And they’ve done exactly that.

In the previously ordinary and mundane world of office furniture and supplies, Poppin has created an extraordinary line of products and customer experience. Whether it’s a vibrantly chic notepad or a brilliantly designed conference table that turns into a ping pong table, Poppin’s products are happily energetic, functional, stylish, and affordable.

Poppin delivers additional value to consumers through reduced pricing and an enhanced customer experience, without sacrificing product quality. “Being vertically integrated allows us to set our prices at 20 – 40% below our competition,” they write on their website. By controlling their supply chain and having their own dedicated showrooms in three cities, Poppin is able to provide a better experience for consumers, with direct-to-consumer sales and service. Fast shipping to offices of any size are another aspect of the value passed on to their customers, thanks to the reduction of unnecessary middleman costs.

In addition to the immense value of having public showrooms in three major cities, Poppin’s online shopping experience is smooth and impressive. The product photography is quite detailed, online chat is readily available at all times, and the ability to sort and find products is powerfully easy (their color sorting option shows a staggering 35 color schemes, for instance). Their corporate branding “inspiration gallery” has some impressive product examples and ideas, with specialized categories for corporate gifting, events, and human resources/recruiting.

Poppin is a great example of how a direct-to-consumer company can deliver value in a business-to-business environment, and we love their mission to help everyone work happier by making the ordinary extraordinary. This is a true direct-to-consumer brand delivering beautiful products and an exceptional customer experience, at a lower cost than brands in traditional, middleman-heavy channels. Poppin is a NoMiddleman favorite!