How They Began

When Mimi Ikonn went shopping for clip-in hair extensions for her wedding, she was frustrated with the high prices and low quality of the hair extensions she found. With the help of her sister Leyla and husband Alex, she would go on to co-found Luxy Hair and create luxury-quality, affordably-priced hair extensions that can be clipped into your hair quickly and invisibly.

How They Deliver Value to Consumers

By eliminating traditional middlemen in offline and online retail, Luxy has been able to provide consumers with luxury-level clip-in hair extensions at affordable pricing. Luxy’s mission is “to help women look and feel beautiful every day,” and with over 3 million YouTube subscribers and thousands of positive product reviews, it’s easy to see that the brand has delivered on that promise.

Products and Services

Currently, the brand offers two collections of clip-in hair extensions, and a volumizing weft:

• The Classic Collection – Clip-in hair extensions with a soft fabric-stitched base, in 13 colors and 3 different thicknesses ($129 – $209, on our review date)
• The Seamless Collection – Clip-in hair extensions with a thin, flat, silicone base, in 12 colors and 1 thickness ($129 – $209, on our review date)
• The Volumizer Weft – A 4-clip weft, 7 inches in width, and 20 inches in length ($49 – $59, on our review date)

All of Luxy’s clip-in hair extensions are made with 100% remy human hair, which preserves the hair’s cuticles for a shiny and natural look. The hair is ethically sourced from donors as well as sellers, and their modern manufacturing conditions in China are showcased transparently on their page, Our Factory.

Shopping, Shipping, and Service

The Luxy Hair online shopping experience is so good that it’s hard to imagine how a retail shopping experience could even match it. The comprehensive videos are well-done and thorough, giving you helpful guidance toward choosing the right hair extensions for you. From there, the shopping journey is a fast and smooth one, with live chat support, high quality photos, and only two decisions to make along the way: hair thickness and color.

Standard shipping is free to most countries worldwide, and there’s a 60-day return period. Since Luxy’s products are hygienic and can only be returned unopened and unworn, the brand includes a tester weft with every package, which can be used to make sure your hair extensions are a good match for you before opening the bulk of the hair extensions. Thanks to these tester wefts and Luxy Hair’s informative shopping experience and guidance, we feel that customer satisfaction is effectively guaranteed.

Final Thoughts – How DTC Are They?

Luxy Hair is fully and authentically direct to consumer. They don’t market on Amazon or through traditional retailers, and they don’t offer discounts to wholesalers. Instead, they pass their best prices through directly to all consumers, as well as luxury-level quality.

Luxy Hair is a purely direct to consumer brand, and we believe they’ll remain one. Millions of happy fans and customers can’t be wrong, and Luxy Hair earns their place as a No Middleman favorite in the category of premium hair extensions!