James Allen rings and jewelry products are a No Middleman favorite in direct to consumer jewelry. Their easy-to-use shopping search (and search result filters) make it easy to see their wide assortment of jewelry products, gemstone and diamond shapes, clarity, and sizes. They’ve also got 3 showrooms (NYC, DC, and Maryland), which is a big bonus for consumers who want to see their jewelry in person.

Free shipping worldwide, free engraving, and 60-day free resizing are benefits of buying James Allen rings and jewelry. While other brands might be found for slightly less, this No Middleman favorite was offering an impressive $100 off your first purchase for joining their mailing list. A deal like that makes them a strong contender for lowest cost in their category, depending on the size of the order!

James Allen also has some of the most entertaining videos and commercials we’ve seen! In addition to their brand video below, check out this tongue-in-cheek James Allen video about finding the perfect engagement ring!