Function of Beauty shampoo and conditioner are disrupting their industry with personalized haircare products. With a staggering 10,000+ 5-star reviews posted on their website on the day of our review, it’s clear that this direct to consumer shampoo and conditioner leader deserves to be a No Middleman favorite!

After answering some simple online questions about your hair, you’ll receive “shampoo and conditioner as unique as you,” with free shipping for subscribers or a $5 shipping fee for one-time orders. In addition to the US, Function of Beauty ships to Canada, Australia, Great Britain (£5) and New Zealand (NZ$10).

This innovative No Middleman favorite delivers value in the form of its ultra-personalized, premium-ingredient formulation. Product costs are listed on their About page (see the section “product”), and on the day of our review in 2019, prices ranged from $36 USD (8 ounces) to $49 USD (16 ounces).