The direct to consumer brand hims (intentionally not capitalized!) is an all-encompassing wellness brand, focused on building a community around men’s personal care that emphasizes education, top-notch medical expertise and preventative solutions.

With hims (also referred to as “for hims”), men have easier and more affordable access to FDA-approved, medical-grade products across an array of categories, including hair loss, sexual wellness and skincare.

This No Middleman favorite delivers value by saving money and time for consumers. As of the date of our review, the popular brand was selling sildenafil (the active ingredient in Viagra) in monthly subscriptions of 10 pills for $30/month, hair loss products starting at only $16/month, and other very affordable products that treat acne and cold sores. Check out the for hims Instagram gallery below, as well as their website!