Dirty Lemon is a direct to consumer functional beverage brand that delivers 6-packs of 16-ounce beverages formulated to achieve health benefits such as sleep, detox, energy, and more. Based in New York City, the brand is quite unique in that you can order via text message (which is currently the only way to order it).

This No Middleman favorite makes it clear on their website that they plan to pass value directly to consumers, writing, “Selling direct-to-consumer allows us to provide the best possible experience to our customers. We have no intention of selling our products through traditional retail channels.”