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A Mark Cuban Company

Datura Direct to Consumer Apparel


Datura is a direct to consumer women’s luxury apparel brand based in Brooklyn, New York. Their fashionable clothing is designed to be timeless and versatile, and created by local manufacturers with luxury fabrics.

“I didn’t want to give give up any of those elements that were so important to me and the only way of doing that was to be in total control and sell directly to customers through our website,” co-founder Stefania Borras said in an interview for WhoWhatWear.com.

A Mark Cuban Company