Couple has created a direct-to-consumer personalized ring and jewelry buying experience. They grow their own diamonds that are chemically and atomically identical to mined diamonds. Lab-grown diamonds are grown in optimized conditions, often producing a larger diamond that is higher quality than a traditionally mined diamond. Additionally, Couple’s lab-grown diamonds are eco-friendly and sourced directly from their own lab, enabling them to offer a high-value product at a more affordable price point.

Clients can work with a Diamond Concierge to select a diamond, diamond cut, and setting. The result is a ring unique to each love story. Aside from rings, Couple also offers custom diamond earrings.