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A Mark Cuban Company

Brilliant Bicycles Direct To Consumer
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Brilliant Bikes

Brilliant Bicycle Co. is a low cost leader in direct to consumer bicycles,  with stylish commuters and cruisers starting at only $299. To make the deal even sweeter, Brilliant offers low-priced extended payment options through their integration with Bread.

This No Middleman favorite is based in New York, and offers two options for delivery and assembly: self-assembly through their kit (95% assembled, $30 shipping in the US), or Velofix white glove delivery and setup at your home for $100.