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Boll and Branch

Founded in 2014 by Missy and Scott Tannen, Boll & Branch is a New-Jersey-based direct to consumer sheets and bedding brand.

The popular brand’s flagship product is its luxury bedsheets, but they also sell duvet covers, towels, blankets, baby linens and more. This premium-priced brand delivers value through product quality (organic cotton, primarily), their supply chain transparency, and their local impact (Fair Trade certified).

brand story

About Boll & Branch

Boll & Branch is a direct to consumer sheets and bedding company founded in 2014 by New Jersey couple Scott and Missy Tannen, who “didn’t start out as ‘sheets people,’ ” the company writes on their website.

“Missy was a third grade teacher and Scott was a marketer-turned-tech entrepreneur. After searching for new sheets for their family, the two realized there was a gap in the market for quality, luxury linens at an affordable price. Not only that, no one could tell them what made $500 sheets different from $50 ones, let alone where they came from or how they were made. After weeks of research, the answers were no clearer, and the two knew they could do better.”

How They Deliver Value

Boll & Branch products are sold at premium pricing, with a focus on delivering premium quality. While Boll & Branch’s flagship product is its luxury bedsheets, the brand also sells towels, duvet covers, pillows, blankets and baby linens.

Pesticide-free, organic cotton is a huge focus and is a large part of the value offered to consumers who feel it’s important to have chemical-free sheets or a more environmentally friendly impact behind their purchase. Thanks to Boll and Brook’s success, the company is now the world’s largest buyer of organic cotton, according to a March 2018 article on FastCompany.com.

In addition to their focus on high-quality, organic cotton, the brand explains their attention to detail in weaving and finishing: “We spin the best-quality, long-staple organic cotton into fine yarns that we weave into 300-thread-count lustrous fabric. An eight-step finishing process that includes buffing and heating the fabric makes the sheets extra soft and durable.”

Products and Pricing

Boll & Branch sheet sets come with a fitted sheet, flat sheet, and two pillowcases. The 300 threadcount sheets are offered in four styles: Solid (from $200), Striped, Pleated or Banded (all from $210). Flannel sheet sets are offered from $245, and the brand also has a baby-focused line of sheets and blankets that start at $50.

This luxury direct to consumer sheets and bedding maker offers a big advantage for consumers in New Jersey: a physical retail location where the sheets can be felt and experienced. According to a September 2017 article on NJBiz.com, Boll and Branch recently opened its first brick-and-mortar store in Short Hills, New Jersey, and plans to have a total of 20 stores by 2020.

Value in Service, Supply Chain

Customer service appears to be what you’d expect from a luxury brand, with telephone support offered from 9am to 5pm EST on weekdays, and email support. The company has a strong focus on a traceable, transparent supply chain and local economic impact.

According to a 2016 Fast Company article, Boll and Branch was recognized as the first Fair Trade sheets company in 2015. On their website, the brand says notes further contributions to other organizatons, explaining, “Our traceable supply chain is conflict-free, but we recognize that many others around the world aren’t. That’s why a portion of every purchase goes towards the fight to end human trafficking.”

Final Thoughts

Overall, Boll & Branch is a solid contributor to the direct to consumer bedding industry, delivering substantial value with its fully transparent supply chain and the quality of their cotton and processes. With more retail stores on the horizon, we expect this brand to continue to be a leader in premium bedding and will likely expand into related categories, as their retail and online presence continues to grow.