NoMiddleman.com is a searchable directory and online showroom for the world's best direct to consumer products and brands. Use the search bar above, or the fun-to-explore directory below, to find our favorite products and direct to consumer brands across thousands of categories.
The idea is simple: avoid the costs of unnecessary middlemen—all the wholesalers, resellers, and retailers who do little more than inflate prices while clueless store clerks deliver a terrible experience to customers.
Instead, go straight to the source and connect directly with brands, where you can enjoy a better experience, higher-quality products, and much lower prices.
The direct to consumer revolution is here.
When brands and consumers are able to connect directly, we all win. As a consumer, this direct communication with a company is valuable when you are buying, and even more valuable if you ever have a problem with the product.
Direct to consumer brands have the massive advantage of communicating directly with their customers. This enables brands to receive valuable feedback and build loyal relationships through a superior customer experience.
This direct communication also informs the design of better products and customer service, as customers can easily connect with the knowledgeable people who actually design, manufacture, and improve the products every day.
No unnecessary middlemen means no unnecessary markup.
You're going straight to the source, my friend! Selling directly to consumer allows brands the freedom to offer revolutionary pricing, in one of two ways:
And as you'll see when you search our directory of products and brands, there are many brands who are able to deliver both of these benefits: significantly lower prices and superior quality!
Direct to consumer brands can deliver lower prices without sacrificing quality.
In the traditional retail model where products are sold indirectly through middlemen, every $1 of production costs normally lead to $4 to $5 being charged to consumers.
Most of that markup goes to the middlemen, and companies are forced to make sacrifices on materials, quality, design, customer service, and more, in order to hit the price points needed to pay all the middlemen.
This is exactly why brands that sell directly to consumers—even if they sell their products for a fraction of the going retail price—have a much greater ability to invest in materials and innovation, and more freedom to truly explore and meet the needs of customers.
The No Middleman Project is a collective effort supported by direct to consumer brands. Working together, we are stronger, and can help each other reduce the costs of unnecessary middlemen and their markups. Ultimately, we can create more value for consumers, by creating better products for the same price or less.
Retail sales worldwide totaled nearly $23 trillion in 2017, with e-commerce representing over $2 trillion of that. Unnecessary middlemen take a huge chunk of that $23 trillion. Eliminating them could save consumers trillions of dollars each year, or enable businesses to add trillions of dollars of value for the same prices.
Until now, the benefits of globalization have been enjoyed solely by large corporations, in the form of dramatically increased profits. We believe it's time for consumers to start enjoying the benefits of globalization. If consumers and businesses are connected directly, consumers' buying power has the potential to become twice as powerful. In turn, consumers can become empowered to spend less, work less, and enjoy their lives more.